About Either

Either is a would-you-rather game: you pick a side, see how everyone else voted, and keep going.

It started in 2009 and became a small phenomenon. At its peak in the 2010s, people had cast more than a billion votes — settling impossible choices, arguing in the comments, and coming back for one more question. Then, at the start of the 2020s, it went offline.

Now we're bringing it back: the same simple idea, rebuilt from the ground up. There's more on the way — but the heart of it is unchanged. Pick a question, take a side, and see where you land.